Lastfind asks the AIs your customers use (ChatGPT, Gemini, Google AI Mode and AI Overviews) the questions they ask, every day or every week, and shows whether your brand appears, in what position, with what sentiment and which sources back the answer.
1. Create a project#
A project is one brand in one market. New project opens a wizard in six steps: Project (brand, domain, an optional project name, update frequency, market, which starts on the open project’s country or yours, and language), Competitors (up to 10, each with its domains, the main one first, and its aliases, typed as badges), Topics, Prompts (for each topic), AIs (with Semantic Branding and its attributes, reviewed there and set up with the project unless you unselect it) and Review. The AI suggests the competitors, topics, prompts and Semantic Branding attributes from your brand, site and market while you go through the steps; click any cell to edit it, remove or unselect any, ask again with Suggest, or write them by hand. Create project saves it all at once and starts the first collection right away: the Overview says the first answers are on their way and updates on its own.
2. Add prompts#
A prompt is a question a buyer asks an AI, such as “which streaming service has the best original series?”. In Prompts, use Add prompt or the menu beside it to Import CSV (up to 100 questions at a time). Group prompts by topic (Manage topics) and mark audiences or journey stages with tags.
Keep questions that name your brand apart from category questions: mixing them makes prompted mentions look like spontaneous discovery.
3. Add competitors#
Track up to 10 competitors in Settings > Competitors > Competitor list. Lastfind also finds the other brands the answers name; you decide which ones to monitor or reject in Brands.
4. When data arrives#
New prompts are collected right away, then daily, or weekly on the chosen day, at the time set in Settings > Monitoring, in the workspace’s time zone (Monday 04:00 by default). Each AI answers at its own pace: most within 45 minutes, sometimes a few hours. Collection runs on the server, so you can close the browser.
5. Find your way#
The sidebar lists the reports (Overview, Prompts, Semantic Branding, Brands, Sources, Comparison, Traffic, Shopping, AI models) and the Agent; Prompts, Sources, Comparison, Traffic, Shopping and the Agent open their own pages under them (Shopping: Overview, Brands and Products). Settings is at its foot. The menu under your name shows this month’s usage (prompts, topics, collections and the Agent’s project budget), the interface language, My profile and this documentation. The bar at the top filters every report; filters that do not fit fold into a Filters button. Each screen has its own address, so you can share exactly what you see with your team.